Content & Communications Lead · 10+ Years

Stories that connect.
Content that converts.

I’m an experienced content and communications professional with over a decade of expertise, spanning advertising, gaming, technology, social impact, charity, fintech, media, and retail.

See selected work → Read the newsletter
UK based · Available for freelance & consulting
Portrait of Nick Woodford
Advertising/Gaming/Technology/Social Impact/Charity/Fintech/Media/Retail/
Articles featured on
Campaign Advertising Week Digiday adexchanger PocketGamer.biz The Drum ExchangeWire Adweek GamesBeat VentureBeat
Portrait of Nick Woodford
Nick Woodford
About

As a content lead, I’m all about crafting stories that connect with audiences and deliver results.

Whether it’s an article, a report, a newsletter, an Instagram reel, or a video guide, I focus on creating content that works and converts.

I love experimenting with AI tools to push my creativity further and find new ways to refine my craft. To keep learning, I believe it’s all about staying curious, trying new things, and keeping the storytelling fresh.

Learned from
Content Marketing University — CMI Certified 2023
Leadership Foundations & Applications — Udemy 2024
BA Journalism & TRS — University of Winchester 2010–13
What I create

Content, everywhere.

Content spans countless channels and formats. Here are just a few areas where I’ve built up a ton of experience.

Blog Posts Case Studies Whitepapers Newsletters Research & Reports Landing Pages Nurture Flows Videos Webinars Social Media Press Releases Sales Materials Internal Comms Award Entries
Selected work

Portfolio highlights

Five projects across adtech, in-game advertising and beyond. Real programmes, real numbers.

01 Anzu · In-game advertising

Long-form education

At Anzu, we needed to educate advertisers on how in-game advertising works, built around four key pillars. We had leaned on short-form blogs, social posts and infographics, but sales and audience feedback called for something longer and deeper.

The guides became material sales teams could share in follow-ups. They also lifted our SEO and now get cited by AI agents recommending Anzu as a thought leader in the space.

Check them out →
Anzu in-game advertising guide, cover spread Anzu in-game advertising guide, viewability spread
4.2 mins
Average read time
600+
Reads in first 5 months
Anzu video: Mastering Creative In-Game, Cannes
Anzu video: Multiple Sales Channels for In-Game Ads Anzu video: In-Game Ad Monetization, Gamescom 2024
540
Avg monthly views
200%
More YouTube subs
7 hrs
Avg monthly watch time
02 Anzu · Video series

Branching into video

A large part of our audience wasn’t engaging with written content, so we built out video. I helped launch several successful series, each focused on a specific event, content type or educational journey.

Those included Maximising Revenue With In-Game Ads, Conversations From Gamescom, and Advertising Insights From Cannes Lions.

Watch the series →
03 Unruly · Executive council

Engaging senior execs

Unruly wanted to talk regularly with senior advertising leaders and become a force for change in the industry. I helped launch the U7, a brand and agency council made up of the world’s largest advertisers.

I built the communications plan around it: an online portal of exclusive stories and reports, a series of digital and in-person events, and a monthly newsletter packed with insight to drive the conversation forward.

Read the article →
The U7 brand and agency council, group photo
U7 illuminated marquee letters U7 council in-person event
17
Council members onboarded
The Anzu blog homepage
24.5k
Avg annual reads
2.6 mins
Avg read time
150+
Articles in 3 years
04 Anzu · Editorial strategy

Creating a thought leader

Anzu wanted to grow its brand, share of voice and authority while educating audiences on in-game advertising. I launched and ran the Anzu blog with a clear strategy and schedule, keeping articles engaging, on-brand and never too salesy.

Over three years we published more than 150 articles, from trend takes and client interviews to data dives, turning Anzu into a respected, go-to name in the category.

Read the blog →
05 Unruly · Data storytelling

Telling stories through data

One of Unruly’s products could tell advertisers which emotions viewers felt while watching their ads, through a mix of technology and surveying. I mined the internal database for unique stories, many of which earned big attention across the trade and national press.

I turned the same insight into infographics, videos, blog posts and interactive landing pages, including ranked round-ups of the most emotional ads for moments like Christmas and the Super Bowl.

Adweek: Toyota's Good Odds most effective Super Bowl ad Campaign: John Lewis Christmas ads analysis Press: Top 10 ads during lockdown The Sun: Very's Christmas advert most emotional ExchangeWire: Unruly finds Google Japan ad most emotionally engaging
40+
Blog posts
100+
Press hits
6k+
Dashboard visits
Work with me

How I can help

Freelance and consulting support for content and communications teams who want work that connects and converts.

01

Editorial strategy & thought leadership

Build a content engine with a clear strategy, schedule and voice. The kind of programme that took the Anzu blog past 150 articles and into category leadership.

02

Long-form & lead-gen content

Guides, reports, whitepapers and case studies that sales teams actually use, and that earn their keep in search and with AI agents.

03

Video & multi-format series

Turn expertise into video series, social and event content that reaches the audiences your written content misses.

04

Newsletters & AI-assisted workflows

Newsletters, nurture flows and member comms that keep your key audiences close, now with practical AI woven into the workflow. The same thinking behind Market Smarter With AI.

MsMarket SmarterWith AI 500+ subscribers

Practical AI for marketers. No hype, no jargon.

Every week I share one AI workflow that actually saves time on Monday morning, written in plain English for people in marketing and comms. Free forever.

Inside every issue
🔍
What’s the insight?
The idea worth your time this week.
🔨
What tool am I using?
A real tool, tested, not just hyped.
🤖
How does it work?
The workflow, step by step.
✅
Why I love this
The honest verdict, time saved.
Let’s connect

Need a hand with your content?

Whether it’s a one-off project or an ongoing partnership, I’d love to hear what you’re working on.

Email
Send me an email
nickwoodford76@gmail.com →
Social
Connect on LinkedIn
/in/nicholaswoodford →
Book a call
Book a call with Nick
15 minutes, no pressure →
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